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Why is Everyone in College Sports Getting Rich Except the Athletes?

By Julia Baumel — October 13, 2020

Americans have been aware of the stark inequity between the people who run college sports and the kids who play them for years. But now, amid a pandemic that’s potentially putting college athletes at risk and renewed attention to broader issues of social justice, the NCAA’s stance that there should be a “clear line of demarcation between college athletics and professional sports” is looking increasingly untenable.

Numbers At-A-Glance

  • Between 1984 and 2011,

    average NCAA football coaches’ salaries at public universities have grown 750% adjusted for inflation.

  • In 40 of the 50 states,

    the highest paid public employee is an NCAA head coach.

  • The NCAA's amateurism rule

    prohibits student-athletes from using their name, image, or likeness to earn money.

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